Friday, 12 June 2015

Difference Between Business Plan and Marketing Plan

Today, think about your Business Plan and your Marketing Plan.

What is it you are selling and why should anyone buy it?

Your Business Plan describes “what” you are selling.

Your Marketing Plan addresses “why” your customers should want it.

Without a marketing plan, you are dead in the water before you even start!

Most people involved in internet marketing fail because they work backwards!

First they find something to sell. Then they try to figure out how to sell it.

When that fails, they try something else.

That backward approach leads to frustration and empty pockets!

They have a buyer mindset. They are looking for something out there on the information highway that holds the “secret” key.

And they are buying it... everywhere.

Those with a business mindset are selling to the other 95%.

Do you get that?

Now here’s something that will take you from the 95% group and put you into the top 5% almost instantly.

Drop the “buyer” mindset.

Stop thinking about what it is that you want... and start thinking about what the market wants and needs.

You see, it's not about YOU or what YOU are selling. It's about THEM and what they want.

Here is one of my favorite quotes. It's from Zig Ziglar, so you've probably heard it before...

We can have anything we want in life if we’re willing to help enough other people get what they want.

I'll be very honest here. I want more traffic.

How do I generate more traffic?

By showing YOU how to generate more traffic. Why does that work?

Because there is one common thing EVERYONE in a traffic exchange wants...

MORE TRAFFIC!  Click  here


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